How to Optimize Blog Posts for Google Search?

Optimize Blog Posts

New bloggers only write a blog post without any research or just generate the content from Artificial Intelligence (AI). That content have not enough value for the user and Google. Which can't rank on the top pages of Google Search results. Ranking in the Google is not as easy, if you don't have an SEO team.

Optimizing blog posts not include only the content but also your website niche, structure and the user experience. Many websites will appear in the search results and on the top but still users didn’t click on it. And that is because of the wrong title, description and the URL structure. And I will guide you how you can optimize them.

A perfect Niche

A perfect niche is that in which you have less competitor websites. If you choose a niche in which there is so many websites on one keyword your ranking is too difficult. There is some reasons behind this like. Many niches have old websites and they created so many backlinks. And because of this your growth in that niche is almost impossible.

Another disadvantage of choosing a wrong niche is that, big websites have a larger team who perform SEO for them. And in the beginning if you are alone you can't beat them. So, choose a niche with very few competitors, in which your chances of growth is possible.

Understand Search Intent

If you Don't know why you’re writing a blog post and for whom you are writing content. Your blog post will never rank in the Google. Because you can't provide quality to users and complete their intent. Which means you must know why people are searching for that topic what they want:

• Informational intent in which People want to learn something.
• Navigational where people only want to visit a specific website.
• Transactional to buy or sign up.

Choosing Low KD Keywords

KD means Keyword Difficulty, low difficulty keywords will easily rank in the Google. Before writing a blog post you must need to create a list of keywords on which you want to rank in the Google. Also there will be your main keyword which you need to rank in search results, and that keyword you will add in your title, URL and in the content.

Your main keyword need to be low difficulty, because if it is not low there will be too many websites built on it with very large number of backlinks. So, find keywords with low KD, which increase your chances to rank even if your website has less or no backlinks.

Where to use Main Keywords?

1. Include your main keyword only at once in the blog title.
2. Add keyword only in URL.
3. In the description add a short intro along with your main keyword on which you want to rank.
4. Introduction paragraph is very important and include your main keyword there only at once.
5. Sometimes you can add main keyword in H2 heading but if it is possible.

Avoid Keyword Stuffing

Keyword stuffing means using keywords everywhere in the content for ranking. This is the method which worked only a few years ago. But now the Google Algorithm is totally changed and if you mention keywords everywhere in the content. Google considered it a wrong practice and add your website in the blacklist.

Avoid using too much keywords and instead of this you can use synonyms, it also helps in ranking your blog post on different keywords. Write content naturally which solves the user problem, and your content is high quality Google will also give it ranking.

Include Images

Many websites get traffic from the image section of the Google not from the search results page. This is because they include images in the content. Not just add images but also they can optimize the images to rank in the Google search.

For this you need a clear image which is related to your content. Also you need to add your blog post title as the file name of that image. Along with the ALT text which will be your primary keyword on which you are going to rank your blog post.

Use Proper Headings (H1, H2, H3)

Headings are very important for the best blog website. And this is not only for SEO but also for the better user experience. If a content only includes paragraphs no one like to read it. Headings gives an idea before a user read a paragraph and they know what you are talking about in this paragraph.

The best structure for it is:

• Use only one H1 (your main title)
• Use H2 for main sections
• Use H3 for subpoints

Write Helpful Content

If everything is fine but your content doesn’t have any quality. It never ranks in the Google. So, make sure don't just generate it by AI. You can take ideas for AI tools to add value in your content. It will help you save your time in doing research. Add Clear explanations about the problem for what a user is looking for.

Use simple language, don't use too much difficult words. Make sure you include enough information for a user which they get in one single page and don’t visit other websites for the same query. Add internal links for the user which boosts your website visibility and also divide your ranking in different pages.

Conclusion:

Overall, a blog post needs a lot of work and a single person can't do it alone. But you will be perfect in it. Add also a strong description about 150 characters in which you mention why users need to click on your blog post. What information you provided for users. Solve simple issues like don't include large paragraphs which is difficult to read. Also add content in bullet points avoid jargon words in the content. 

Updating the content after some time is very important. This gives a signal to Google and they will give ranking to your blog post. You can update new information, fix the outdated content and improve some headings. If any of the broken link is found fix it because Google doesn’t love that. Don't use too long URL, make it simple and include only your main focus keyword in it.