How Website Speed Affects User Experience and SEO

Introduction

Many new bloggers don't have idea how important is website speed. It not only affect the user experience but also the website SEO. In this advanced era of technology, there is big competition in every field. And if you don't provide a good experience to your users they will never trust you. 

You can also feel this, when you visit a website and it takes time to load. Then you never visited that website again. Same is the case with your website if it takes time to load. User thinks the website is not working or their is some issues and they will never visit your website again.

What Is Website Speed?

How quickly a web page loads and becomes usable is known as website. It is known by some key metrics like  Page Load Time (PLT)  which means that how much time taken for the entire page to fully load in the browser.

Another term known as Time to First Byte (TTFB), it means that how much time taken to receive the first byte of data from the server.

First Contentful Paint (FCP), which is a Time until the first text or image is displayed.

Largest Contentful Paint (LCP)  a time taken for the largest visible element to load.

Time to Interactive (TTI) is the time until a page becomes fully workable.

All these factors combined and decided the speed of a website and if you didn't check proper on any of these metrics, the speed of website will be showed.

How User Experience Affected?

User needs a good experience when they visit a website speed. But when they open a website and loads slower this will disappoint them. Or if your website images take so long to be loaded. If your Buttons not working or too slow to open a new page. This all delays will affect the user experience and you need to solve these issue by doing these below steps:

1. Keep your website design simple and clean.
2. Reduce the size of images.
3. Use a lightweight themes in your website.
4. If you are using WordPress don't use too much plugins.
5. Clear the cache of your website.
6. Keep your website optimized for mobile devices.

How SEO is Affected?

Google love those website which load faster, because all it cares about the user experience. When a user visit a website, and quickly left it before 3 seconds. Google considered it a bad experience and drop your rankings. Because they think your website didn't load fast or have an issue. It affect your rankings and Google will not show your website is search results on the top.

Search Engine Optimization (SEO) have also an type which is Technical SEO. In which we need to solve all technical issues of a website which affecting the speed of a website along with the user experience.

Conclusion:

Website speed is very important for keeping visitors happy. When a website loads quickly, people can easily read, click, and explore without getting frustrated. Slow websites make users impatient, causing them to leave and look for other options. A fast website creates a better experience, helps people stay longer, and builds trust in your brand.

Website speed also affects how well your site shows up on search engines. Search engines prefer websites that load fast because they give users a better experience. If your site is slow, it may appear lower in search results. By making your website faster, you can attract more visitors, keep them engaged, and grow your online success.